Research Paper at
Symbiosis International (Deemed University), Pune
On Impact Of Digital Marketing And Service Quality On B2B Customer Trust, Acquisition, And Retention In The Surface Preparation And Powder Coating Industries
- Conducted empirical research to examine how digital visibility and service quality drive B2B customer acquisition and retention in the industrial coating sector.
- Found that front-end digital assets (like HD video proofs) significantly build initial buyer trust, while back-end service precision drives long-term contract renewals.
- Proved that digital transparency expands market reach by reducing pre-purchase risk for procurement gatekeepers.
